About
About The CMFR Monitor of the News Media Coverage of the 2013 Campaign and Elections
Given the special nature of the 2013 elections, the media’s role as credible and critical sources of information and analysis during the election season bears watching. This year’s elections provide an opportunity to help the media plan for rational and balanced coverage: to draw out candidate views and plans on critical issues, and to promote the democratic dialogue between candidates and the voters.
Given the special nature of the 2013 campaign and elections, the media’s role as credible and critical sources of information and analysis during the election season bears watching. The Center for Media Freedom and Freedom and Responsibility (CMFR) is monitoring the news media coverage of the 2013 campaign and elections in the context of both the special circumstances in which they were taking place, and the opportunity for improved and meaningful reporting and analysis the exercise offered to the Philippine media.
The Media Monitor has been a flagship program of CMFR. It has published its findings in the Philippine Journalism Review (PJR), and in the Philippine Journalism Review Reports (PJR Reports). PJRR regularly uploads articles and other information on media performance on the CMFR website.
CMFR has conducted content analyses of campaign/election coverage since 1992, but these were limited to national (Manila-based) print media. The findings were published in the PJR only at the end of the elections.
CMFR conducted a more ambitious monitor in 2004 and again in 2007, engaging civil society organizations and academic institutions as partners. In both the 2004 and 2007 projects, CMFR monitored, analyzed, and posted findings every two weeks during the campaign in order to flag problematic and laudable areas in the news coverage. In 2004, CMFR included newspapers and television news programs in its monitor. In 2007, the project expanded to include: broadsheets, television news programs, tabloids, radio programs, online sites, political advertisements, and media preparedness. In both projects, CMFR gathered journalists and other interested sectors in pre- and post-project discussions to discuss the findings and recommendations in the monitor.
Aside from the components it monitored in previous elections, the CMFR 2010 monitor included a monitor of community press coverage, particularly in Cebu, where the press has a strong institutional presence within a highly profitable and influential media market. CMFR’s 2010 project also monitored initiatives by civil society organizations and other sectors in ensuring the integrity and quality of the elections.
Previous media monitor activities of CMFR have raised lessons and strategic recommendations on media coverage. The opportunity to follow up on these recommendations in the 2013 campaign and elections should not be wasted.
The CMFR Monitor of the News Media Coverage of the
2013 Campaign and Election Team
Melinda Quintos de Jesus
Luis V. Teodoro
Bryant L. Macale
Kathryn Roja G. Raymundo
John Reiner M. Antiquerra
Paul Dawnson M. Formaran
Melanie Y. Pinlac
Penzer R. Baterna
CMFR interns who helped in the monitoring project:
Bulacan State University
Justine Marie F. Bernardo
Rose Ann I. Cardosa
Isabelle R. dela Cruz
Akiko John M. Domingo
Elvira R. Entusiasmo
Jennifer D.G. Hermosilla
Christine Mae T. Juan
Jenielyn P. Mallari
John Paul G. Marquez
Rowena A. Martin
Reina Beatriz P. Peralta
Reuben Andrew R. Razal
Jerica Z. Santos
Bryan L. Serrano
Arriane Mae V. Tristan
Centro Escolar University
Nicole Marie T. Abania
Mary Anne V. Ablanida
Titus M. Calauor
Sharmaine A. Ramos
Far Eastern University
Alyssa Mae J. Balleta
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