How should the news media cover women and women’s issues? How should women be represented in the media?
The Gender Equality Committee, comprised of the Presidential Communications Operations Office (PCOO), Philippine Commission on Women, self-regulatory bodies and non-government organizations, formulated guidelines for the protection of women against discrimination in the media. This was in accordance to the Sec. 19 of the Implementing Rules and Regulations of RA 9710 or the Magna Carta of Women.
The committee produced these three documents that “will be integrated in the government and non-government media-related organizations to ensure that women’s needs, issues and concerns in all forms of media, communication, information dissemination, and advertising are appropriately represented” said PCOO secretary Sonny Coloma.
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Code of Ethics for Media (Book 1)
In recognition of the self-regulatory function of media, this Code of Ethics seeks to enhance existing codes of media in adherence to the provisions of the Magna Carta of Women. |
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Guidelines to Protect Women from Discrimination in Media and Film (Book 2)
Pursuant to the policy of the State to promote women empowerment, the portrayal of the roles of women and men in media must be gender-sensitive. It will help eliminate the stereotyping of roles of women and men in society that hampers women empowerment.
Consequently, these guidelines are devised and shall serve as a basis on how roles of women should be portrayed in media & films. While respecting the self-regulation of the media, these guidelines seek to protect women against discrimination in media portrayal as well as the rights of women workers in the media. Every media enterprise – publication, broadcast and advertising agency – is mandated by law to review and revise their codes and policies to include the provisions of Republic Act No. 9710 otherwise known as the Magna Carta of Women. |
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Gender Equality Guide (Book 3)
Gender equality guidelines for media groups and government institutions. |
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