The Center for Media Freedom and Responsibility Monitor of Media Coverage of the May 2010 Elections (For the period Feb 9-27, 2010)

As expected, coverage of the first three weeks of the 2010 election campaign focused on the leading presidential contenders. In contrast, coverage of vice-presidential candidates, political parties, and party-list groups during the same period proved wanting.

Hardly surprising as well was the focus of Cebu’s English-language dailies on issues affecting the local elections rather than the national one.

These are some of the major findings of the Center for Media Freedom and Responsibility’s (CMFR) first biweekly report on the media coverage of the 2010 national and local elections. CMFR has been monitoring media coverage of Philippine elections since 1992, and reporting the results through the Philippine Journalism Review and, in 2004 and 2007, in special publications. The first report is limited to the timekeeping and Cebu analyses. The discourse analysis section of the report and analysis of the Bisaya dailies SunStar SuperBalita and Banat will follow shortly.

For more information about the report and CMFR’s Monitor of the News Media Coverage of the 2010 National Elections, visit CMFR’s Media and Elections microsite (www.cmfr-phil.org/mediaandelections/).

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