Same cast takes center stage in weeks 4 and 5 of the election coverage

THE CMFR MONITOR OF MEDIA COVERAGE
OF THE 2010 ELECTIONS
BROADCAST NEWS TIMEKEEPING REPORT
FOR THE PERIOD MARCH 1-12, 2010

In the first three weeks of the monitor, many trends became apparent in the way broadcast news media were reporting the elections. The media focused  most stories  on the four leading presidential candidates to the virtual exclusion of the other presidential candidates.

The vice-presidential candidates were hardly covered, and what airtime they received was mostly as part of the presidential candidates’ campaigns.  Not only did the senatorial candidates receive meager airtime, the candidates who received the most coverage were those who already held prominent positions in the Senate and the House of Representatives.

The party-list elections received almost no airtime from the three news shows, although those that were covered were mostly  those associated with the current administration.

For the full report, please visit CMFR’s microsite on the Monitor of the News Media Coverage of the 2010 National and Local Elections (www.cmfr-phil.org/mediaandelections).

Comments are closed.