Radio Coverage of the 2010 National Elections

CMFR Monitor of the Media Coverage
of the 2010 National and Local Elections
(April 12-16 and April 19-23, 2010)

There are striking differences in the elections coverage of radio when compared to other media. While the elections occupied a substantial amount of airtime and space in television, print and online media, the coverage of AM radio was consistently minimal – the number of election-related reports barely reached a fourth of the news hole (total number of reports).  There were even entire days when there was no single election-related report from any of the three radio programs monitored, namely Boses of DZRB, One on One with Igan kasama si Lala Roque (OOI) of DZBB and Tambalang Failon at Sanchez (TFS) of DZMM. These three news and 7public affairs programs were monitored for two weeks, from April 12 to 16 and April 19 to 23.

Yet, there are also similarities. As in television, the senatorial and party-list elections were barely discussed in radio. And if they were, the reports and commentaries were limited to the known and/or moneyed candidates.

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