TV Patrol World, 24 Oras covered Aquino most in final two weeks of presidential campaign

Written on May 20, 2010 – 2:32 am | by mediaandelections |

The CMFR Monitor of Media Coverage of the 2010 Elections Broadcast Discourse Analysis (For the period April 26-30 and May 3-7, 2010) Introduction During the last two weeks of the campaign period, most of the news reports on TV Patrol World (ABS-CBN), 24 Oras (GMA) and Teledyaryo (NBN) focused on the 2010 elections. As in previous weeks, the presidential campaign was reported most while the senatorial and party-list campaigns were reported least. Benigno  Aquino III (Liberal Party) who  was the most covered candidate by both TV Patrol World and 24 Oras. On the other hand, presidential candidates Gilberto Teodoro (Lakas-Kampi) and Manuel Villar (Nacionalista Party) were covered most by Teledyaryo. The most covered vice-presidential candidate by all three news programs was Manuel Roxas (LP). Number and placement of election-related reports Analysis of  its episodes from April 26-30 and May 3-7, reveals that almost eight out of 10 reports of TV Patrol World were about the elections. For 24 Oras and Teledyaryo, a little more than half of their reports focused on the elections. Despite the substantial number of election-related reports, however, most reports were on the presidential campaign. The senatorial and party-list campaigns continued to receive scant coverage from the three news programs. (See Table 1) 1 As in the past, the election-related reports were aired in the first and second halves of the news programs. A little more than one-tenth of election-related reports were banner or lead stories. Almost three-fifths of election-related reports were aired during the first half of all three news programs. (See Table 2) 2 Candidates as news subjects The most covered presidential candidates of TV Patrol World and 24 Oras were Aquino, Villar and Joseph Estrada (Partido ng Masang Pilipino). For Teledyaryo, they were Villar, Teodoro and Aquino, the first two tied at 12 reports each. The five other presidential candidates, as in the past, were also covered but not as much as Aquino, Villar, Estrada and Teodoro. (See Table 3) 3 In the vice-presidential race, Roxas was the most covered by the three news programs, followed by Loren Legarda (Nationalist People’s Coalition) and Jejomar Binay (PDP-Laban). (See Table 4) 4 The three news programs covered only 25 of the 61 senatorial candidates.  Juan Ponce Enrile (PMP), Gilbert Remulla (NP), Miriam Defensor-Santiago (People’s Reform Party) and Adel Tamano (NP) were the most covered candidates for senator. The senatorial coverage was so scant that 11 of the 25 candidates were covered only once, twice or thrice. In the case of Teledyaryo, only seven senatorial candidates were covered during the period reviewed. (See Table 5) 5 There was very little coverage of  the party-list campaign.  The most covered group, Alagad Party-list, was a news subject only four times. The other 19 party-list groups  were covered once, twice or thrice. TV Patrol World covered  two party-list groups once during the period reviewed. (See Table 6) 6.2 Themes Poll automation, campaign conduct and Commission on Elections- (COMELEC) related issues were the primary topics covered. There was little discussion on campaign finances and development/policy issues. (See Table 7) 7 Not surprisingly, the three news programs’ election coverage was, for the most part, event-oriented and delved little on social issues. (See Table 8) 8 On the other hand, election fraud, celebrity endorsement and the necessity for presidential candidates to undergo a psychiatric test were the primary topics under “Other Issues” reported by the three news programs. (See Table 9) 9.1 Candidates as sources Estrada was  “hot copy” for all three news programs : her was their  top news source, followed by Aquino and Villar. Presidential candidates Eduardo Villanueva (Bangon Pilipinas), John Carlos De los Reyes (Ang Kapatiran Party) and Jesus Nicanor Perlas (Independent) were the least used as sources of information.  Teledyaryo used as news sources only four out of nine presidential candidates. (See Table 10) 10.1 Teledyaryo’s scant use of candidates as sources was true as well  in the vice-presidential race. Except for Roxas and Bayani Fernando (Bagumbayan), it did not use as news sources anyone else. Roxas, Binay and Legarda  were  the  vice-presidential candidates most used as news sources by all three news programs. (See Table 11) 11 In  the senatorial campaign, only 11 out of 61 candidates were used as news sources. Seven  were used only once, twice or thrice during the period  reviewed. Remulla, Tamano and Enrile were the most used sources of information by the three news programs. (See Table 12) 12 Out of the 187 party-list groups that participated in the 2010 elections, only three were used as news sources, and they were cited onl
y once, twice or thrice. (See Table 13) 13 Background and slant A little more than three-fifths (60.1 percent) of TV Patrol World’s election-related reports had background information. The reports of 24 Oras and Teledyaryo with background information were only 31.9 percent and 38.9 percent, respectively. (See Table 14) This was in  contrast with  previous weeks, when  a majority of election-related reports provided background information. 14 Most of the election-related reports, however, proved to be neutral. For TV Patrol and 24 Oras, the neutral reports were 93.0 percent and 94.5 percent, respectively. Given a slightly higher number of positively-slanted ones, Teledyaryo’s neutral election-related reports were 78.0 percent of their total election/campaign reports. (See Table 15) 15 Four presidential candidates (Villar, Estrada, Aquino and Teodoro) and one vice-presidential candidate (Roxas) were the subjects of a few positively-slanted reports from the three news programs. (See Table 16) 16.1 On the other hand, only candidates Villar, Aquino and Binay were at the receiving end of  the even fewer negatively-slanted reports. (See Table 17) 17.1 Download the report here (in Word or PDF).

CMFR Monitor of the News Media Coverage of 2013 Elections

Given the special nature of the 2013 campaign and elections, the media’s role as credible and critical sources of information and analysis during the election season bears watching. The Center for Media Freedom and Responsibility (CMFR) is monitoring the news media coverage of the 2013 campaign and elections in the context of both the special circumstances in which they were taking place, and the opportunity for improved and meaningful reporting and analysis the exercise offered to the Philippine media. 

CMFR has been monitoring media coverage of Philippine elections since 1992, and in every instance has made recommendations towards the improvement of media coverage. These efforts have not been unrewarded. Changes in media coverage incorporating some of the recommendations of the CMFR monitor in 2004 were evident, for example, in the media coverage of the 2007 elections.


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