Flagship Programs

The flagship programs of CMFR have broken new ground in the achievement of its goals:

Media Ethics and Responsibility

  • Media monitoring and Journalism Review
  • Media ethical guidelines
  • Continuing education through special training programs

Established Gains

CMFR believes that self-regulatory mechanisms protect the press against undue interference from government.  PJR Reports is the first and only journalism review in Asia, where it has served as a model of self-regulation for other journalism communities. The practice of regular reporting on press issues and cases of misconduct in Asia has developed a bank of ethical case studies drawn from Philippine news experience.

A mechanism for self-evaluation and correction, PJR Reports also serves as a learning tool—an instrument of continuing education for working journalists and a valuable reference material for faculty and students of journalism/mass communication.

The findings of the review helped to:

  • Establish criteria and guidelines for journalism conduct (notably in the tragic hostage-incident in 2010; coverage of suicide; conflict and political crises);
  • Indicate special areas for training and the production of training modules;
    • Campus Journalism
    • Public/Civic Journalism
    • Peace Journalism
    • Media Literacy
    • Media and Civil Society
    • Media and Corruption
    • Media and Disaster
    • Media and Economic Information/Business
    • Media and Judiciary/Legal Competency
    • Media and Public Policy
    • Media and Gender


Press Freedom Protection 

  • Database of killings
  • Alerts Reporting on threats and attacks
  • Legislative tracking (Right of Reply, Freedom of Information, Cybercrime Prevention Act)
  • Campaign and advocacy to end impunity
  • Secretariat of Freedom Fund for Filipino Journalists, Inc. (FFFJ)

Established Gains

CMFR has provided much needed research and analysis of the facts, classifying the number of killings and the various circumstances these involve – medium, circumstances of employment, motive and region. CMFR studies has led to deeper analysis of the “culture of impunity” resulting in specific recommendations to counter these trends.

This program established CMFR as:

  • A leading source of information on journalist killings, attacks and threats against the press and impunity;
  • A leading member of the international network of media watchdog organizations such as IFEX and SEAPA;
  • The technical and administrative Secretariat of the FFFJ which includes national media associations and NGOs.

As secretariat of FFFJ, CMFR has aided the network in selecting cases for media defense and humanitarian assistance to the victims’ families and survivors; the prosecution of the killers of journalists by providing families private prosecutors and other logistical support; and the tracking of trials in courts.


Recognition of Journalism Excellence and Best Practice

  • Jaime V. Ongpin Awards for Excellence in Journalism (JVOAEJ)
  • JVO Journalism Seminar (JVOJS)
  • Selection of Marshall McLuhan Fellow
  • Selection of Sandra Burton Nieman Fellow

Established Gains

The JVOAEJ had established itself to encourage best practice in Investigative and Explanatory Reporting. The JVOJS has been recognized as a unique forum on media issues, holding a public event that presents role models in journalism.

The JVO Program has been recognized as the most credible and prestigious journalism award program in the Philippines. Sheila Coronel, leading investigative reporter and founder of the Philippine Center for Investigative Journalism (PCIJ) noted the importance of the awards as a factor in the growth of investigative journalism in the Philippines and credited it for the incentives that the program provides journalists.

The program is now recognized as a:

  • Unique forum for the discussion of press issues
  • A continuing link between the press community and the training of future journalists

The strong connection of the program to working journalists, members of the academe and youth is among the most lasting effects of the program. The exposure to discussions on journalistic issues, standards, problems and opportunities has an instructional value that the faculty/student participants have been quick to acknowledge and appreciate. It also remains a unique opportunity for young people to exchange views with journalists/media practitioners and to express their ideas about what they expect of media and journalism.

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