200-125 | 100-105 | 300-320 | 210-060 | CISSP | 200-105 | 210-260 | 70-697 | 400-051 | 200-310 | 300-115 | 300-101 | EX200 | 640-916 | 2V0-621 | 1Z0-062 | 300-135 | 210-065 | 300-360 | 070-462 | 70-410 | 70-410 | 300-070 | 300-075 | 300-209 | N10-006 | 642-999 | 642-998 | EX300 |
Media and Civil Society | CMFR

Media and Civil Society

BASIC PRINCIPLES

  • Communication is Critical to Effective Operations
  • Communication Must be a Critical Aspect of Management and Operations
  • Communication Must Involve Everyone in Organization
  • Communication Team: Central to Operations

INTERNAL COMMUNICATION

  • Mission & Vision
  • Institutional/Corporate Culture
  • Operations
  • Programs & Projects
  • Special Events

EXTERNAL COMMUNICATION

1) Institutional Communication

Communication that has shelf life
Corporate Brochure
Annual Reports
Regular Program Events

2) Current Communication Materials

Press Release
Media Advisory
Letters to Editor
Photo Release

MEDIA RELATIONS
UNDERSTANDING NEWS

Elements of News

1. Immediacy
2. Proximity
3. Prominence
4. Dramatization
5. Personalization
6. Out-of-the-Norm/Novelty
7. Conventionalism
8. Conflict

Other Editorial Hooks

Color
Regional
International
Special Interest (Gender, Children and Youth, Community, Education)

Scanning the news

What are people talking about
Stories that relate to your own institutional issues
Match to calendar of your events

Finding your allies in the press

Media Directory
Newspapers/Television/Radio/Magazines
Who is/has been writing about the region, education, science, language, etc.
Cultivate these assets and invite them to your events
Send them your information materials

OTHER SECTIONS

ORGANIZING MATERIALS FOR NEWS

  • Know your newsworthy information
  • Mine Annual Events and Special Projects for
  • Information that Newspapers and Broadcast News Programs Can Use.
  • Writing your own news

SETTING UP FOR INFORMATION SHARING

SHARING NEWS ON POLICY

SHARING NEWS ON MATTERS OF CONFIDENTIALITY



Comments are closed.