Inquirer Redesigns Paper, Website
THE PHILIPPINE Daily Inquirer launched their redesigned newspaper and website Thursday, Oct. 6.
The redesigned newspaper presents a sleeker layout with more visual elements and white spaces in contrast to its previous text-heavy design. The new layout also adopted a sans-serif font for headlines and did away with the traditional and more formal looking font style it has used in the past. Its website, Inquirer.net, also underwent a similar redesign.
The new layout is part of the Company’s thrust to integrate its content across different platforms (print, website, and mobile application). Ma. Alexandra Prieto-Romualdez, President and CEO of the Philippine Daily Inquirer, claims that the new layout is more than a redesign, but a “rethink.”
“It is not just mere changing of fonts or layout. It required adjusting processes, IT infrastructure, rebridging story philosophy, skills upgrade of personnel and training to look at news differently as a multiplatform experience,” Prieto-Romualdez said in the special launch supplement of the paper.
Apart from the paper and the website’s new layouts, the Inquirer also launched new features in its mobile application (Inquirer Mobile), tablet edition (Inquirer Plus), and smartwatch alerts.